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Red Bull Curates: The Canvas Cooler Project, Sydney was an exhibition that invited street artist to decorate a cooler fridge with their art. The exhibition required a companion booklet, signage, invitations and press ads.
The booklet was distributed on the night of the event featuring a matte cello glaze hard cover, spot varnish and bolted spine. The branding of the event was simplistic and was designed to highlight and unite the style of the street artists.