The Road To Discovery
Client
R.M Williams
Role
Lettering, Calligraphy
Rooted deep in Australian heritage, R.M Williams has emerged as a refined, contemporary and urban fashion label capturing the character and raw beauty of the Australian land and people.
Lauded for handcrafted quality, R.M. Williams required an equally handcrafted look for “The Road To Discovery” campaign.
A calligraphic approach was a perfect match to the rugged elegance of the campaign imagery. Starting with ink, I carved out a nib from balsa wood and wrote on a smooth surface to achieve optimal textured strokes.
Campaign image credit: R.M. Williams
