Quite So – Sydney Lettering Artist
Injecting personality into your project via type
QuiteSo_RMwilliams_Lettering01.jpg

RM Williams – The Road to Discovery

The Road To Discovery

Client
R.M Williams

Role
Lettering, Calligraphy

Rooted deep in Australian heritage, R.M Williams has emerged as a refined, contemporary and urban fashion label capturing the character and raw beauty of the Australian land and people.

Lauded for handcrafted quality, R.M. Williams required an equally handcrafted look for “The Road To Discovery” campaign.

A calligraphic approach was a perfect match to the rugged elegance of the campaign imagery. Starting with ink, I carved out a nib from balsa wood and wrote on a smooth surface to achieve optimal textured strokes.

Campaign image credit: R.M. Williams