Adobe MAX Conference
Adobe Max is a premiere multi day conference for creatives held annually by Adobe with an attendance of 14,000 people from around the world.
Adobe wanted to combine light and motion to create unique animated stories on the streets of L.A., where the Adobe MAX conference is returning after two years. I was invited to tell a story using my lettering skills, that will play over scenes of downtown LA.
My lettering extended to signage and promotional items for sale during the event.